timelyAI (now Zoca)
timelyAI helps US local businesses — salons and service SMBs — get online and take bookings. I redesigned onboarding, booking, and the clients' online presence: go-live cut from 4 days to 1.5, booking success up 20%, and automated Google Business Profile updates to push local ranking.
- Role
- Product Designer
- Team
- Azil Zaneen, Aashish, Kushagre, Aishani, Shambav
- Tools
- Figma, Notion
- Scope
- Website system, review management, calendar booking, lead generation
Brief
Get local businesses online, credible, and booked.
timelyAI (now Zoca) is an SMB SaaS that puts US local businesses online and turns their visitors into booked appointments.
Over three months I worked across the funnel with a five-person product team — onboarding speed, the booking experience, and the clients' online presence.
Results
Impact at a glance
My role
Three lanes: go-live speed, booking adoption, growth.
Go-live
Led the website development team to accelerate website go-live time from 4 days to 1.5 days.
Adoption
Revamped the review management and calendar booking modules to improve adoption.
Growth
Built content framework templates that auto-generate Google Business Profile posts — keeping every SMB client active where local ranking is won.
Website system
Reusable website system: live in 1.5 days, not 4.
Go-live was slow for a human reason, not a technical one: clients didn't know what they wanted. SDRs would finalise each website through round after round of changes, and every round cost days.
The fix was two-sided. A sharper pre-build question flow captured what the client actually wanted before design started — and a reusable component system, built with the frontend team, made the changes that still came fast to ship. Together: an SMB goes from signed to live — website and accounts — in 1.5 days.
- Pre-build questions that catch requirements before the build, not during it.
- Reusable component system for fast per-client changes.
- Integrated GBP reviews and photos for instant social proof.
Direct booking
Branded booking flows: +20% booking success.
Redesigned the booking flow with branded templates per SMB client. Reduced friction at every step — from service selection to confirmation. We considered one generic booking template across all SMBs but chose branded per-client flows because timelyAI's US clients already had established brand identities — a generic flow would have felt like a product interruption inside their customer journey.
- Built branded booking flow templates per SMB.
- Simplified service selection and slot confirmation.
- Lifted SMB booking success by 20%.
Calendar & scheduling
Availability staff can scan in seconds.
Designed the calendar module to make appointment slots immediately scannable for both staff and customers.
Notifications
Reminders that cut no-shows.
Designed the notification system around both sides of the appointment: the customer gets timely reminders, and the SMB owner can see whether they're actually coming — confirmation signals flowing back instead of silence. Fewer surprises at the door, fewer empty slots.
Online presence
Google Business Profile posts, on autopilot.
Local ranking is won on Google Business Profile activity — but SMB owners don't post. Working with an engineer, I built content framework templates in Figma that auto-generate regular update posts for each client's profile. Every business stays active where it matters for ranking, with zero effort from the owner.
Reflection
What I'd carry forward.
One thing this project taught me about building for a world that keeps moving.
What I'd do differently.
Most of what we built — branded booking flows, automated review nudges, SMB onboarding sequences — is now achievable in a week with the right AI stack. If I approached this today I'd redirect that saved build time toward the harder unsolved problem: long-term SMB activation. Getting clients live was the metric we optimised for; keeping them engaged past month two wasn't.